Zaineb Latif

Brand Consultant & Strategist

Zaineb Latif

Brand Consultant & Strategist

Work Experience

Quick Statistics

0
Years in Branding
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Years in Advertising
0
Years in Digital Marketing

CREATIVE DIRECTOR
GrowME Marketing

Leading a team of designers, writers and art directors on brand, design and content for all GrowME clients websites from inception to final product. Playing an instrumental role in understanding client needs, industry market potential and made strategic decisions on how to best promote our clients and get ahead of competitors. Determined user flow, wireframes as well as the messaging on websites to ensure conversion of users to leads and buyers. Oversaw the quality and details of work produced by the team and assisted when needed.

CONTRACT ART DIRECTOR
Various Calgary clients

Designed websites, brochures and other branded materials for various small-to-medium sized companies in Calgary looking for a new brand or who wanted to revamp their present one. Acted as consultant for small businesses how best to present and direct their brand to connect more successfully with customers.

ART DIRECTOR
Perigraph Publishing, Calgary AB

Designed and art-directed 3 magazines from concept to final production stages. 1 issue designed per month:

  • Retreat Magazine – The Art of Vacation Living
  • Bride & Groom Magazine
  • Bloom Home and Garden Magazine

Worked with editors, photographers, writers and advertisers to determine the design, style, and tone of visuals. Created illustrations, art directed photoshoots and selected images that best reflected the article feel and direction, designed page layouts and mock ups.

EVENT & GRAPHIC DESIGNER
The Supreme Education Council, Qatar

Worked closely with the Communications Manager to manage and design events, exhibitions, the yearly annual report, brochures, and websites for the Supreme Education Council of Qatar. For events created the brand identity and style and applied on all event advertising: posters, booklets, newspaper and magazine ads, billboards and other forms of promotional items. Managed the production of all exhibition materials of conferences and events from conception to final production and installation.

ART DIRECTOR
ZAMAN, QATAR & Dubai

Took projects from conceptualization to the final product. Worked on jobs in Qatar and Dubai, creating brands and logos, and designed and applied them to various promotional material and created supporting brand guidelines. Worked for a wide selection of clients, from finance, oil and gas to telecom and law. Created and designed print materials such as books, leaflets, flyers websites and more, from concept to final production phase.

ART DIRECTOR
DDB – Qatar

Was responsible in directing and supervising the creation of concepts and ad campaigns for a wide range of clients, meeting their differing requirements. Pitching to, clients new ideas and concepts for advertising campaigns. Managing projects and deadlines, prioritizing work flow and projects. I lead a team of four designers.

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Zaineb Latif
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